In 2007 I developed the overall identity and bottle label design for the Norwegian company Ægir Bryggeri. The aim was to radiate Norway, Vikings and Norse sagas. Over the years the brewery has grown into a well-respected name and it has introduced quite a number of products. They have been launched with bottle label designs consistent with the overall identity and existing label designs.
While the original concept for bottle labels has worked well with a small portfolio it is now time for radically reimagined branding. The new designs will be launched in 2016.